Project Overview

For this design project, I was tasked to design a catalogue for a temporary artist’s exhibit at the Metromoheim Museum. The final result was a colorful art exhibit brochure for artist, Colette D’s, “Portaitry and Flora Fusion” exhibit. This catalogue was designed both for print and digital distribution in Adobe InDesign.

Design Rationale

I used a modular grid structure for the layout of this catalogue which I designed in Adobe InDesign. I wanted some variety in layout from page to page exploring symmetric layouts and then asymmetrical and playing with white space as well so that the Artist’s photography could really shine and be the focal point.

I really wanted to elevate this design by using different composition techniques. After reviewing the client brief I began ideating and putting together a rough mockup, I organized the images with the thought process of which looked good together, ones that I thought would standout well on their own, and how I wanted to organize the copy.

I used balance, symmetry and asymmetry in each page. Balance & symmetry helped organize the images and text in a pleasing and easy to digest way. For some simpler spreads, I used asymmetry (example: PG 4&5) to add a bit more visual interest.

I created a feeling of movement through the yellow lines and blocks I used consistently throughout the catalogue as well.

Image Attributions

• “A Woman With Curly Hair and Purple Flowers on her Head” by Sour Moha is Free to use under the Unsplash License.
• “A Woman in White Dress Holding a Green Leaf” by Megan Ruth is Free to use under the Unsplash License.
• “A Woman With a Leaf on Her Head” by Igor Rand is Free to use under the Unsplash License.
• “A person wearing a flower crown” Filipp Romanovski is Free to use under the Unsplash License.
• “Topless Man near Yellow Leaves” by Altin Ferreira is Free to use under the Unsplash License.
• “Topless Man with Gold and Green Floral Headdress” by Altin Ferreira is Free to use under the Unsplash License.
• “Man in black shirt with white flower on ear” by Eve Maier is Free to use under the Unsplash License.
• “Woman in black coat wearing eyeglasses” by Nickolas Nikolic is Free to use under the Unsplash License.